Sustainability work is about knowledge and commitment. In the business world, we often find ourselves in industry-specific contexts where we exchange shared experiences. If you can organize your association and run it with sound values, we have a tremendous opportunity to reduce the opportunity cost in society, which in turn leads to healthier, happier children who make for healthier and happier parents. All the sustainability work we have ahead of us must be carried out by people; they are our most important resource. Association life creates a context where people can feel good, and the business community is promoted by thriving employees.

To ensure that money is spent on the right initiatives, there are clearly defined goals linked to the UN's global goals for sustainable development. The proximity to community life is underlined by the “employee program” that exists to support local associations, where employee apply for support for their particular association, team, or association activities.